Marcello Genna
Marcello Genna

Independent Finance, FP&A & Business Performance Consultant

Know your numbers. Improve your margins.

I help businesses build better financial processes, understand what drives profitability and make smarter commercial decisions, using financial, commercial and data expertise together.

Services

Three pillars, one joined-up view of the business

Financial planning, commercial insight and automated data reporting, delivered as a single service so the numbers lead to decisions.

Financial Management

FP&A, budgeting, forecasting and reporting.

  • Annual budgets and rolling forecasts
  • Actual vs Budget vs Forecast analysis
  • Monthly management accounts and P&L review
  • Variance analysis and cost centre reporting
  • Cash flow forecasting and scenario modelling

Business Performance

Profitability, commercial controlling and cost optimisation.

  • Product, customer and contract profitability
  • Regional and market performance analysis
  • Pricing and rate-change impact
  • OPEX reviews and cost driver identification
  • Business cases and investment evaluation

Data & Automation

Power BI, KPI dashboards and reporting automation.

  • Automated management reports
  • Financial and operational KPI dashboards
  • Data consolidation and reporting improvements
  • Standardised reporting templates
  • Finance process review and improvement

Data & KPI dashboards

See revenue, costs and margins in one place

Automated dashboards replace manual reporting, so owners and managers can see how the business is performing against plan at any point in the month.

  • Revenue and margin against budget
  • Cost and OPEX monitoring by department
  • Customer, product and market profitability
  • Operational KPIs next to financial results
Monthly revenue vs budget Actual Budget €000 · sample view

For SMEs and growing companies

Fractional FP&A and Business Controller

Many businesses need senior finance support without a full-time hire. I work with owners and management teams on a flexible, recurring monthly basis, covering budgeting, forecasting, analysis and reporting.

  • Part-time and outsourced FP&A
  • Interim support during growth or transition
  • Financial control oversight
  • CFO and senior management decision support
  • Reporting structures built to last

Where I help most

Five services businesses ask for first

These are the starting points for most engagements. Each can be a one-off project or part of an ongoing arrangement.

Outsourced FP&A

Budgeting, forecasting, financial analysis and management reporting delivered monthly, at a fraction of the cost of a full-time manager.

Financial & KPI dashboards

Automated dashboards that show owners revenue, costs, margins and operational performance in one place.

Profitability & cost optimisation

A clear picture of where the company makes money, where it loses it and how to improve margins.

Commercial controlling

Customer, product, contract and market profitability, turning commercial activity into financial performance.

Finance transformation & automation

Less manual reporting, stronger control structures and finance processes that scale with the business.

Growth & strategic support

Financial analysis for expansion, new markets and new business initiatives, including models and sensitivity analysis.

Why work with me

Understand what is happening, why, and what to do about it

I do more than produce reports on historical results. Every engagement is built around five outcomes.

Visibility

The real financial and operational performance of the business.

Control

Effective budgeting, forecasting and monitoring processes.

Profitability

Opportunities to increase margins and optimise costs.

Efficiency

Better reporting, automation and use of data.

Decision-making

The financial insight management needs to choose well.

Industries & environments

Online gaming & iGaming E-commerce Technology & digital Commercial & operational Multi-business-unit groups

In gaming, my work covers financial and commercial controlling, revenue forecasting, product profitability, operational KPIs and reporting across business units.

Tools

Advanced Excel Power BI Tableau Microsoft Dynamics / Navision

Contact

Let's look at your numbers together

Tell me what you are trying to understand or fix, and I will come back with how I would approach it.

Turning financial data into business intelligence, and business intelligence into better business performance.